Can the hard or soft get us machine green?

Can the hard or soft get us machine green?

Photo by Naja Bertolt Jensen on Unsplash

Originally published 11 July 2000

The bat­tle of the books is on.

Envi­ron­men­tal lib­er­als and con­ser­v­a­tives are bash­ing each oth­er in print. They have the same osten­si­ble goal — sav­ing the plan­et from despo­li­a­tion — but very dif­fer­ent strate­gies for doing it.

There are Soft Greens, who advo­cate exten­sive gov­ern­ment reg­u­la­tion of the envi­ron­ment, recy­cling, organ­ic farm­ing, small­er cars, pub­lic trans­porta­tion, solar ener­gy, lim­its to growth, a return to wild­ness. Soft Greens warn of glob­al warm­ing, ozone deple­tion, over­pop­u­la­tion, and a cat­a­stroph­ic reduc­tion of bio­di­ver­si­ty. The Soft Green hero is Rachel Car­son. The Soft Green vil­lain is Ronald Reagan.

Then there are Hard Greens, who believe that tech­no­log­i­cal solu­tions can be found for tech­no­log­i­cal prob­lems, and that the mar­ket is a more reli­able instru­ment of con­ser­va­tion than gov­ern­ment reg­u­la­tion. The wilder­ness is fin­ished, they say, if it ever exist­ed at all. Instead of wor­ry­ing about tiny amounts of tox­ins in the envi­ron­ment, we should cre­ate nation­al parks and pro­tect­ed nat­ur­al areas. The Hard Green hero is Ted­dy Roo­sevelt. The Hard Green vil­lain is Al Gore.

In Hard Green car­i­ca­ture, Soft Greens are “tree hug­gers” who care more about snail darters than people.

Hard Greens are tools of the big cor­po­ra­tions, say Soft Greens, bent upon eco­nom­ic growth and prof­it at the expense of every liv­ing thing.

And so we have books from Soft Greens like Paul and Anne Ehrlich and Edward Flat­tau, and from Hard Greens like Wal­lace Kauf­man and Peter Huber (from whom I bor­row the terms Soft and Hard Green).

The Ehrlichs’ Soft Green sub­ti­tle: “How Anti-envi­ron­men­tal Rhetoric Threat­ens Our Future.”

Huber’s Hard Green sub­ti­tle: “Sav­ing the Envi­ron­ment from the Environmentalists.”

Why all the fuss? Why all this wast­ed ener­gy bat­tling each oth­er when we should be work­ing togeth­er on behalf of nature? Almost all humans val­ue the nat­ur­al envi­ron­ment, and cringe from a world that is entire­ly arti­fi­cial. The most pas­sion­ate city dweller seeks out the few patch­es of green that inter­rupt the asphalt. Even fat-cat devel­op­ers, who strip wild places to build shop­ping malls and sub­di­vi­sions, locate their own man­sions in places of nat­ur­al beauty.

Doom-and-gloom hand wring­ing on the part of Soft Greens gets us nowhere. Their con­stant pre­dic­tions of immi­nent cat­a­stro­phe mere­ly play into the hands of head-in-the-sand conservatives.

And Rush Lim­baugh­’s Hard Green tirades about “envi­ron­men­tal wack­os” only dri­ves lib­er­als fur­ther into their holi­er-than-thou righteousness.

Most Amer­i­cans rec­og­nize the need for a gov­ern­men­tal role in envi­ron­men­tal pro­tec­tion. We are gen­uine­ly glad to have the Food and Drug Admin­is­tra­tion watch­ing out for what we eat and drink, and for the Envi­ron­men­tal Pro­tec­tion Agency to keep an eye on pol­lu­tion. Any­one who has vis­it­ed smog-banked Mex­i­co City wel­comes fed­er­al leg­is­la­tion on auto­mo­bile emis­sions. And we have no prob­lem with inter­na­tion­al agree­ments to lim­it cli­mate-chang­ing green­house gas­es and ozone-deplet­ing chlorofluorocarbons.

But most Amer­i­cans also know that cap­i­tal­ism, glob­al­iza­tion, and tech­nol­o­gy are here to stay. It does no good to demo­nize big cor­po­ra­tions. Enlight­ened, green cor­po­rate lead­er­ship could be the most effec­tive force for envi­ron­men­tal preser­va­tion, and it’s time for envi­ron­men­tal orga­ni­za­tions to forge alliances with big busi­ness. We need to find ways through gov­ern­ment pol­i­cy and civic action to make the cor­po­rate bot­tom line reflect good envi­ron­men­tal citizenship.

Most Amer­i­cans know, too, that for all of the Soft Green rhetoric about “sav­ing the wilder­ness,” the wilder­ness is as dead as the dodo. What we want is the preser­va­tion of remain­ing wild places, parks, wild rivers, nation­al forests, seashores. We admire the esthet­ic of the Nation­al Park Ser­vice. We want pub­lic plan­ners who build high­ways, shop­ping malls, hous­ing devel­op­ments, and urban spaces with an eye to green beau­ty. We are sick of strip malls and wall-to-wall bill­boards and high­ways with­out wild verges.

Most mid­dle-of-the-road Amer­i­cans look with equal dis­dain upon lib­er­al yup­pies who assid­u­ous­ly recy­cle while dri­ving mam­moth SUVs and “tomor­row-will-take-care-of-itself” red­necks who toss their trash onto high­way verges while lis­ten­ing to Rush Lim­baugh on the radio. We are tired of Soft Green and Hard Green name-call­ing. We are tired of busy­body bureau­crats who intrude nit-pick­ing reg­u­la­tions into every aspect of our lives, and we are tired of being asked to trust “the market.”

What we want is some­thing that might be called Machine Green — an arti­fi­cial, human-designed envi­ron­ment that is sen­si­tive to non­hu­man nature, spir­i­tu­al­ly uplift­ing, and esthet­i­cal­ly pleas­ing. And we want to extend that envi­ron­ment to as many peo­ple and places on this plan­et as possible.

A few weeks ago, in north­ern New Mex­i­co, I watched a group of ordi­nary mid­dle-class folks, old and young, Anglo and His­pan­ic, spend a long Sun­day pick­ing up trash along a rur­al high­way. No Soft Green/Hard Green bat­tle-of-the-books appar­ent­ly trou­bled their thoughts. Like most of us, what they want is a com­fort­able life hemmed with nat­ur­al beau­ty, and they were will­ing to sac­ri­fice their day off to get it.

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